Build the circular future of rubber
Green.er is an ecosystem accelerating circular innovation around end-of-life car tires. Whether you’re conducting groundbreaking research, developing new applications, or raising public awareness — we help your initiative grow with targeted support, deep expertise, and strong networks.
Still have questions? Contact us.
What is Green.er?
Bridging the gap between idea and realization
Green.er is a catalyst for circular innovation using end-of-life tires. Managed by the King Baudouin Foundation, Green.er supports promising projects through funding, incubation, and policy impact.
The goal? Transforming a high-impact waste stream into a circular raw material.
We focus on:
with innovative ideas or hypotheses
Researchers & scientists
Companies & producers
in search of a sustainable transition
Start-ups & scale-ups
who want to build, test or make market-ready
Policymakers & investors
with an eye for system change
How it works
A trajectory with Green.er
We keep it simple: clear phases, transparent communication.
Submit your idea
We invest in projects with market potential and social relevance.
Evaluation based on shared criteria
If there’s a match between your idea, motivation and our scope, our team and an expert group (Credit Committee) assess your proposal based on relevance, feasibility, and impact — using pre-defined criteria.
Let's get started!
Selected projects gain access to funding, expertise, and visibility through Green.er.
Ready to make an impact?
We’re here to help you close the loop.
Lander Desmedt
Fund & Community Manager
lander.desmedt@greener.be
Frequently Asked Questions
We are happy to help you
Advantages
What can you expect?
Whether you’re starting from a concept or already have a working prototype, Green.er offers the strategic resources to move forward:
Targeted funding
We invest in projects with market potential and social relevance.
Tailored expertise
Our ecosystem connects technical, legal, and business know-how with strong ties to industry and policy.
Visibility and scale
Your project gains not just funding, but a place in a broader movement — through conferences, publications, and policy influence.
Why sustainable rubber matters
The impact is significant
Over 85,000 tons of used tires are collected in Belgium every year. Far from harmless waste, end-of-life tires have a major environmental footprint. Their production and disposal are resource- and energy-intensive — making them a crucial lever for CO₂ reduction.
Recycling is not enough
Around 90% of collected tires are “processed,” but only a small share ends up in high-value applications. Most are downcycled or incinerated. Green.er focuses on circular uses that make a real difference.
Circular rubber creates new opportunities
Demand for sustainable materials is growing. Rubber is ideal for applications in construction, noise reduction, insulation, sports, and transport. With the right innovation, discarded tires become a valuable resource for premium products.